There are many ways to promote the launch of your new product but getting coverage in the press is still the most necessary of them all. This is one reason why we offer product launch press release writing as a service. You only get one chance to do it right.
Although you cannot always control the adverse event itself, you can control the tone, scope and effectiveness of your crisis communications response by entrusting it to our skilled PR team. In our experience, managing such situations without professional help can be a gamble, so we recommend that you engage our assistance both to help you plan ahead and to act when a crisis occurs. And if you already have an in-house communications team, we can boost their effectiveness with supplementary expert input.
A product launch press release announces the arrival of your new product on the market, and it helps add to the level of excitement and anticipation among customers as part of your launch strategy. When customers read news stories about your upcoming product it adds another layer of awareness that complements your advertising push.
Your product launch press release announcement will explain what your product does and how it differs from your competitors’ offerings. It will open with an eye-catching headline that spurs the reader to discover where they can find your product.
Tip: include numbers in the headline or email subject, as these are proven to increase open rates.
The body of the text contains two or three paragraphs that explain what you want to communicate and may feature quotes and statistics to back it up.
Boilerplate text at the end is the standard description of your company. It can include things like when you were founded and what your mission is. This helps to add credibility.