You are always going to have to spend money on advertising, but there are other, cheaper ways of telling the world about your company, its products and services. A company like electric car maker Tesla famously spends nothing on advertising because, with its unique products and charismatic chief executive, it is always in the news. Stories about the brand have captured the public imagination, so it spends less on self-promotion than any of its competitors.
MAKE THE NEWS
Your business and its products may not be quite so unique, but that should not stop you from using news stories as a cost-effective way of connecting with your customers.
If you don’t have the time or skills to write effective press releases, you can turn to us. With substantial PR experience, our expert writers can turn your business stories into newsworthy pieces that help you to connect with your customer base for less.
It’s another way to maintain or increase brand recognition, keeping you at the forefront of your customers’ minds without the expense of a costly ad campaign.