Are You ready for The Worst?
Even though you cannot always control the events in an unfolding crisis, you can control your response to them. In fact, it is essential to provide a clear and effective statement without delay, because not only do you need to communicate what has gone wrong in order to regain the confidence of your workforce, customers, and investors, you also need to maintain their confidence in your company at a time when its reputation may be under increased pressure.
DEFEND YOUR REPUTATION
In the age of social media, bad news travels faster than ever, so are you prepared to head off a possible deluge of bad press and difficult questions? Do you have the skills to draft a carefully worded release that addresses events and offers an apology in a way that doesn’t make things worse?
If you do not, then you are not alone. A strong press release is an essential element in your crisis management toolkit, but not every business has the means to write one to the necessary professional standards.
DO IT RIGHT – USE A PRO
That is why we offer crisis management press releases. One of our expert writers gathers all the relevant information, drafts a communication that explains what happened, along with what you intend to do about it, and includes apologies if necessary.
They may also add quotes from relevant figures like your company representatives. These can enrich and add sincerity to your press release. The style will be formal, avoiding jargon and words that may carry unwanted connotations.