Rebranding is needed at different stages of a product’s life – it helps both to enter the mass market and prevent aging. The product changes and gets a new life – it can be extended for years if the brand is properly adapted to the surrounding conditions.
Your Identity Overhaul
‘Rebranding’ means more than just getting a new logo, it is an overhaul of your company’s existing identity. This is almost like changing the DNA of the business so it is something that needs to be handled with care because you only have one chance to get it right and there is a lot that can go wrong.
Changing your company’s goals, culture, message, values, and visual identity is an invitation to the world to see you differently, but will everyone be on board with it?
will everyone understand?
Your Rebranding PR Partner
We know that rebranding isn’t an event, it’s a process. Rebranding exercises do not happen overnight, so we can lay the foundations by building anticipation around your relaunch day, ensuring your employees feel involved, and monitoring social media and other mentions. We can personalize your responses and prepare adequate content for use after launch day.
Yes, even though rebranding doesn’t happen all in one day, it is good practise to hold an official launch day to celebrate the change, because this tells the public that your old brand is now behind you.
rebrand with confidence
Start with the right communications strategy