Rebranding is needed at different stages of a product’s life – it helps both to enter the mass market and prevent aging. The product changes and gets a new life – it can be extended for years if the brand is properly adapted to the surrounding conditions.

Your Identity Overhaul

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‘Rebranding’ means more than just getting a new logo, it is an overhaul of your company’s existing identity. This is almost like changing the DNA of the business so it is something that needs to be handled with care because you only have one chance to get it right and there is a lot that can go wrong.

Changing your company’s goals, culture, message, values, and visual identity is an invitation to the world to see you differently, but will everyone be on board with it?

will everyone understand?

When you put your business through such a radical change it is crucial to clearly communicate the nature of the transition to your customers, competitors, employees, shareholders and the media. In the age of social media, both good and bad impressions of your rebranding can spread fast, so your PR campaign needs to be responsive enough to deal with the bad as well as the good. Not only that, but it also needs to help you learn from both. The feedback you receive from your rebranding is important because it can deliver crucial learning points and help you to shape your next steps.

Your Rebranding PR Partner

We have the expertise to help your business navigate parts of or all of the rebranding journey, employing long-term and short-term PR packages that communicate the transition to your new identity to key stakeholders and the general public. We offer guaranteed coverage in far-reaching publications like Forbes, Nasdaq, and Entrepreneur, and the expertise to ensure that everyone clearly understands your new brand.

We know that rebranding isn’t an event, it’s a process. Rebranding exercises do not happen overnight, so we can lay the foundations by building anticipation around your relaunch day, ensuring your employees feel involved, and monitoring social media and other mentions. We can personalize your responses and prepare adequate content for use after launch day.

Yes, even though rebranding doesn’t happen all in one day, it is good practise to hold an official launch day to celebrate the change, because this tells the public that your old brand is now behind you.

Rebrands completed

social media mentions (generated by client rebrands)

rebrand with confidence

Start with the right communications strategy