PR to Promote a Mobile Banking Provider’s Brand and Services
Since 2014, the company’s mission has been to challenge the conventional wisdom of most banking providers. It aims to make life easy for its customers by helping them to conveniently manage their money. To that end, it offers several accounts that can be accessed through its mobile app. It offers a savings account, a payments account, an account that helps customers offset their carbon emissions, and one that helps them ‘bank like a local all across Europe’. The company contacted OBA PR when it was looking to improve its visibility in a market that is dominated by several banking giants with large publicity budgets.
The company offers mobile banking services to personal and business customers with a range of account types for different needs. The company is committed to environmentally sustainable business practices.
OBA PR delivered various advertising and marketing initiatives to demystify and promote a complicated service offering. OBA PR showcased the company’s innovative approach by securing media coverage in the trade publications read by decision-makers in their priority verticals and industries. We secured placements for articles and case study features that highlighted the company’s approach, experience, and the tangible benefits that it offers individual customers and businesses in various verticals.
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