PR to Grow Industry Awareness for a Therapeutic VR Provider

PROJECT OVERVIEW

The company is a tech start-up that offers innovative virtual reality therapeutic experiences and programs to improve the mental health of its customers. Although the company had already gained traction and was growing fast in the emerging market of immersive digital therapeutics, its momentum had been slowed by limited industry visibility. This needed to be remedied in order for the company to attract potential customers, investors, and future employees. A presence needed to be established that would garner attention from these kinds of audiences for their unique program of neuroscience-backed meditation and therapeutic techniques.

CAMPAIGN OVERVIEW

With several significant developments for the company looming on the horizon, OBA PR first focused on laying a strong foundation for brand application and for strengthening the company’s social media presence, because we knew that all eyes would soon be on the brand. We created an organic social program that provided pillars of content, structure, and a cohesive brand look and strategy for each social media platform.
Our results were impressive with the company climbing from the level of a niche player to moving to the forefront of the industry. It’s particularly gratifying to see a company like this one gain greater visibility because its ultimate aim is to help people with distressing mental health conditions.

DELIVERABLE

We provided the company with consultancy services, targeted social media posts, and coverage in top-tier industry-relevant publications.

WHAT OUR CLIENTS ARE SAYING

“We’re most impressed with Ben’s ability to drive a massive volume of media coverage for us. The team was proactive with us rather than reactive and responsive to our problems. Their project management was stellar from start to finish. We communicated through email, phone calls, and texting. I can always count on a response very quickly.”

WANT TO SUPERCHARGE YOUR VISIBILITY TOO?

Here’s how we can help: