PR to Establish a Real Estate Crowdfunding Platform as a Serious Contender

PROJECT OVERVIEW

The company  helps groups of investors to pool their resources and become co-owners in the burgeoning property rental market in the United Arab Emirates. Its innovative proprietary mobile app guides them through the process and also handles the legal aspects of establishing a financial presence in the territory.

CLIENT PROFILE

CAMPAIGN OVERVIEW

The company reached out to OBA PR at a time when they were virtually unknown outside their local real estate investment industry. With so many competitors clamoring for attention they needed a campaign that would quickly raise their profile head and shoulders above the crowd in the eyes of key commentators and influencers.

DELIVERABLE

With a laser focus on relationships, OBA PR developed a tailored strategy for media outreach and social media centered around engaging with key journalists and online influencers to drive broader awareness. We also provided rapid-response outreach based on industry news, exclusive story opportunities with media from priority publications, and an individual customer promotional plan. This resulted in a boost to the company’s profile, helping it to evolve from a minor player to one of the industry’s leaders. There was a high volume of coverage in top industry trade publications, and the market’s view of the company was shifted favorably.

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