PR to Amplify a Fintech’s Brand Update

PROJECT OVERVIEW

A Richmond-based Startup that has created a prospecting platform for financial advisers that is extremely personalized. Its vision is to empower the current generation of industry professionals to reach 100 million Americans during the next 5-10 years. The company also wants to create opportunities to help middle-class Americans improve their financial health. The company engaged OBA PR to create a revitalized brand architecture and upgrade its communication strategy, to boost engagement with its intended audience and raise its visibility among potential customers and also its peers.

CLIENT PROFILE

The company offers an all-in-one marketing technology platform for financial advisors to grow their brands and attract new customers.

CAMPAIGN OVERVIEW

With the company looking to evolve its market presence, we authored press releases and placed them in high-end business publications online. The result was an increase in site traffic and improved engagement with core audiences.

DELIVERABLE

We have successfully managed three campaigns for this client. We began by establishing the brand and then expanded online engagement through a carefully orchestrated campaign of press releases and media coverage that achieved the client’s goals.

WHAT OUR CLIENTS ARE SAYING

“The campaigns returned revenue and praise from customers new and existing, leading to an ongoing engagement with OBA PR. The team has clear communication and are consistently willing to problem-solve.”

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