A digital presence is just that – your company’s presence on the internet. Your digital presence includes all of the online content people can access about your company using search engines. Examples of online content that make up your digital presence include:
- Your company’s website or portal.
- Blog posts that your company publishes.
- Photos and videos, or any other media you share on social media.
- Guest articles that your company authors for other websites.
- Press releases that your company issues.
- Online review posts from customers.
Figure 1: Image from Flickr
These online listings aim to make people aware of your business through online search engines like Google, Bing, and Yahoo.
But why is a strong digital presence significant?
5 Reasons a Strong Digital Presence Matters to Your Company
Visibility
More people find your website, blog posts, photos, videos, and other online listings when your digital presence is strong—this increase in visibility results in more customers finding and engaging with your business online. It will also boost your sales as a result.
Traffic
Traffic refers to the number of people visiting your website each day. The more people find and engage with your online content, the more traffic your website receives and the more business you can expect to receive.
Brand recognition
A strong digital presence can help grow your brand recognition by increasing the number of people who know of your company through online listings. This means more people recognize your business, even if they have never purchased anything from you.
Online Reputation
Your digital presence also includes your online reputation. Your online reputation refers to the positive or negative online impressions that people have about your company. A strong digital presence can boost your online reputation by making people more likely to share positive information about your company. This results in more positive reviews, comments, and other online interactions about your business. – Growing your email list
Among other reasons, blogging can help your business grow its email list. Your email list comprises people who have provided you with their email address, either as a one-time action or as a part of a subscription service. An email list can help you stay in touch with customers and attract potential new ones.
Better search engine results
A strong digital presence can help your company improve its search engine results. This can make it easier for people to find your website through search engines. In addition, a solid digital presence can make your website more likely to appear on the first page of SERPs.
Tips for Building a Stronger Digital Presence
Your company can build a more robust digital presence by doing the following: 
Create high-quality content
High-quality content will attract more people to your website, subscribe to your email list, and share your content with their networks. Some examples of high-quality content include guest articles that you publish on other websites, blog posts, photos, videos, and other media you share on social media.
Share your content
Another way to command a more substantial presence in the digital sphere is by sharing your content on the internet. This includes promoting blog posts, photos, videos, and other media that you share on social media. When you share more content, an increasing number of people will learn about your company and visit your website.
Respond to online reviews
People like to buy from brands that engage back.
This is why responding to reviews is a powerful way to continue being relevant online.
Whether negative or positive, responding to reviews helps you engage with customers and build trust with potential new customers. A note on trust: up to 95% of customers will remain loyal to a brand they trust. (Source: Salesforce Trends In customer Trust Report)
Conclusion
Your company’s digital presence is essential to your overall marketing strategy and will affect your ability to reach more new customers and grow your business.
Ready to work with a team of professional content creators to improve your digital presence? At BA Content and PR, we create content and place it in all the reputable publications that your target audience loves to read. Contact us.
