Search engine optimization (SEO) is not something you can ignore anymore. With the increasing number of users searching for information online, businesses must make sure that their digital presence is not only visible but also appealing to search engines.
Whether or not you’re a SEO expert, you need to know how PR can be helpful when it comes to SEO. After all, PR and SEO work hand in hand. PR helps build your brand and spread awareness about your company and its services; SEO helps your website rank higher in search engine results.
In this blog post, we’ll explore some of the ways PR can help with SEO. Read on to find out more!
Improve Engagement Through Brand Story Telling
PR is a great medium for telling the story about your brand. Through well-crafted content, the right PR company can position you as a market leader, resulting in great publicity and revenue benefits.
In addition, PR improve engagement with more people, leading to more discussions around your brand. The more people talk about your brand, the more content they help you generate, and the more discoverable you become on search engines.
This is great PR the easy way!
Create more valuable backlinks
There are two ways you can earn links: organically, or by paying for them.
Paid links are easier to earn. On other hand, organic links are hard to earn, and Google knows this. As such, google values organic links more than paid links because the assumption is that they are willingly given by people who are impressed with your brand.
When you get links from high quality sites like Financial times, Forbes, Business2Community, Nasdaq, etc., your site’s ranking gets elevated.
Such is the power of PR.
Build a reputation by showing the world you care
Have you noticed how people seek out brands that care for the environment, use organic raw materials, promote equality, or just simply contribute to a cause such as rehabilitating animals?
People know about such brands through PR.
The fact is, your brand doesn’t operate in a vacuum — you do business in an environment where people care about things. And people only want to partner with brands they feel align to their values.
If you aren’t using PR to let the world know about your company’s core values, consider this recent study that revealed one-third of the world’s consumers will only buy from brands they consider environmentally friendly.
Get High-Converting Traffic
Affiliate marketing is one great way to generate more revenue from your website. But without relevant traffic trickling to your site, it can take months to get a single sale. But with your brand content published on high value publications like Forbes, you will not only get valuable editorial links, but also traffic from people with a high intent to buy.
The results? Higher conversions.
The beauty of it all is that you probably only need one PR-promoted article to get this much exposure!
Your brand name will appear in more search queries
If you search “sneakers worldwide” on Google, you’ll get results that look something like this:
How exciting would it be if your brand was among the brand names highlighted in the image above?
That’s what great PR does for your brand. We put out enough seo-optimized, relevant content about your brand out there so that if someone searches anything in your industry, your brand name shows up.
If your brand appears in searches many times, Google’s algorithms start recommending your products for every search in your industry or niche.
There is no doubt that PR can improve SEO, resulting in better ranking on search engines. But your journey to better ranking should begin with partnering with the right PR company.
Our company, BA Content and PR, has the experience you need to produce relevant content at scale, and distribute it across prestigious sites such as International Business Times, CIO, Forbes, and many more. Are you ready for your brand to be discovered? Contact us to get started.